Put Your Business
Right Where the
Boats Are
14,200+ boaters, anglers, waterfront buyers and lake lovers visit Lake Dora and the Harris Chain every season. Whether you rent pontoons, sell waterfront real estate, run a marina, or pour drinks at the dock — they need to know about you.
Full Interactive Water Map
Marinas, rentals, dining, real estate & more
The Opportunity
Water Visitors Spend Big —
They Just Need to Find You
The average visitor to Lake Dora and the Harris Chain spends $520 per visit on rentals, food, gear, fuel, and lodging. They're already there — anchored 50 feet from your dock or scrolling their phone at the sandbar. The only thing missing is a direct line to your business.
The NTK Water Merchant Network puts your business on the same platform that powers the Mermaid Card, the Lake Dora Sandbar ordering system, and the NTK travel membership — all of it targeting the exact people you want walking through your door.
Who This Is For
Any Water Business Qualifies
From boat rentals and fishing gear to waterfront real estate and marine services — if your business lives near or serves people on the water, you belong here.
Current Partners
Businesses on the Water Network
Our founding partners are being onboarded now. Be one of the first water businesses in the network.
Founding Partner Applications Open Now
Founding partners receive discounted rates, priority placement, and a featured launch announcement to our full member base. Spots are limited.
The Process
Live on the Water Network in 48 Hours
No complicated setup. No hardware to buy. No long contracts. Real customers who are already on the water — pointed directly at you.
Create Your Water Business Profile
Set up your listing in minutes — photos, hours, location on the lake, and a pitch that speaks to boaters and water lovers already in the area.
Build Deals for Water Visitors
Offer exclusive deals to NTK members and Lake Dora Sandbar regulars — discounts, free rentals, bonus credit, early access. You set every term.
Members Get Notified On the Water
When a member is on Lake Dora or nearby, NTK pushes your offer to their card. They arrive already knowing the deal. No cold marketing.
Tap, Scan or Mermaid Card
Member shows their NFC card, QR code, or Mermaid Card. You verify in seconds. Redemptions tracked live in your dashboard.
The Mermaid Card
Is Your Audience
The Mermaid Card is the loyalty and ordering card for Lake Dora Sandbar members — people who are literally already on the water, anchored up, spending money. As an Admiral partner, your deals appear natively in their experience.
In-App Placement
Your deal shows up in the Sandbar ordering flow, right when members are most engaged.
Water Map Featured Spot
Pinned on the interactive lake map so boaters can see you from anywhere on the water.
Lumina AI Mentions
Our Mermaid AI actively recommends Admiral partners when members ask about local businesses.
Lake Dora
Sandbar
Balance
$47.50
SANDBAR ◆ LAKE DORA ◆ FOUNDER ◆ SANDBAR ◆ LAKE DORA ◆ FOUNDER
Card Holder
Admiral Partner
Member ID
SB-A7F3C2
Pricing
Simple Plans, Real Results
No setup fees. No contracts. Cancel anytime. Most water partners see positive ROI within their first month on the network.
Harbor
- Waterfront business listing
- 1 active deal at a time
- Lake Dora & local member exposure
- Basic redemption tracking
- Email support
Shoreline
- Everything in Harbor
- 3 active deals at a time
- Regional waterfront exposure
- Full analytics dashboard
- Priority listing on water map
- Phone + email support
Admiral
- Everything in Shoreline
- Unlimited active deals
- All NTK + Mermaid Card members
- Featured homepage & map placement
- Scout AI & Lumina AI mentions
- Dedicated account manager
- Custom deal campaigns
- Social media blast on join
Not sure which plan fits? Apply and we'll match you based on your business type and lake location.
Partner Stories
Real Results on the Water
"First weekend on the platform we had 22 rental bookings directly from NTK members who saw the deal. These people are already on the water — they just needed to know where to go."
"People who love the water want to live near it. NTK put us in front of thousands of people actively exploring Lake Dora and the Harris Chain. Best real estate lead source we have right now."
"I offer a free bilge inspection to any NTK member. Costs me 10 minutes. Turns into a full service job half the time. It's the best marketing I've ever done and it's basically free."
FAQ
Common Questions
Get Started
Apply to the Water Network
Fill out the form below. We review every application same-day and will have your profile live within 48 hours.
